*Not affiliated with Oatly, Inc. For academic purposes only.
This is an advertising campaign for the fictional launch of an oat-based cheese. It includes a news release, creative brief, SWOT analysis, infographic and visuals for OOH and social.
The first of its kind,
Announcement of campaign.
A spreadable cheese in 3 delicious flavors
Strategy and guidelines for creative materials.
Client research.
Infographic
Visuals
