Parks Project
*Not affiliated with Parks Project. For academic purposes only.
This is an advertising campaign for Parks Project promoting the fictional opening of the brand’s first flagship store in Santa Cruz, CA.
Parks Project is a retail apparel and camping brand dedicated to protecting the nation’s parks through grassroots volunteering, sales-driven donations and a variety of corporate social responsibility efforts.
This poster features four habitats local to Santa Cruz, CA, each with their own corresponding apparel. A portion of sales from each of these items goes directly to conservation efforts unique to its habitat - pier restoration at Seacliff State Beach, playground remodel at Chestnut Park, wildlife conservation at Neary Lagoon and trail preservation at Moore Creek.
